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Strategy and Web-marketing

  • Strategy Internet E-business: your external environment (competitors, partners, providers, customers), analyzes your data-processing resources, competitive position of your company on Internet;
  • Feasibility study: your market (segmentation, positioning), perimeter of your application Internet or Intranet (site-window, catalogues produces, sale on line, decisional place of market, formation on line, directory Intranet of your collaborators, reference frame Intranet of your providers or customers, bases knowledge);
  • Marketing-mix: your Web application like distribution and/or channel of communication;
  • Implementation of the strategic choices: business-plan of your Web application, choices of the term-keys for referencing, partnerships possible (advertisers, advertising media, electronic places of market).

Project Assistance

  • Development of a conceptual model of data which satisfactorily describes your reference frames customers and providers, your catalogue of products, the list of your personnel, knowledge related to your activity...
  • Drafting of a schedule of conditions describing the functionalities awaited by your future application; for a Web site, cutting of the contents following a card of the site;
  • Consulting for the choice of the technology most adapted to the development of your future application: PHP, JSP/JavaBeans, ASP and NET

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